millie, I found something interesting at http://www.silentlambs.org/Denmarklawsuit.htm.
"The Jehovah’s Witness Public Relations Official, J. R. Brown actually suggested to media that the reason members were disfellowshipped was due to possible sexual sins or theft. As a result of these comments, Joe and Barbara Anderson filed a $20 million dollar lawsuit for slander and the reversal of the disfellowshipping decree."
It makes me think that they had PR men all along. Still, I believe that the changes in the Watchtower came from another PR, one that specializes in this kind of stuff. The Governing Body must have been desperate in seeking and following advice.
By the way, can you provide a link to the Mormon version of Caleb and Sophia?